Hashtags are now a mainstream phenomenon, used by consumers, brands and especially TV shows looking to curate and share key moments on and off the Twitter platform. According to Measured Reaction, 73 percent of primetime programs across 10 broadcast and cable networks leveraged an in-program social call to action over Q1- Q2 in 2014, the vast majority of which took the form of a hashtag.
Hashtags make it easy to find and engage with stars and other fans in real time. Given the important function they now serve in facilitating Twitter TV conversation, their composition is key.
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