Product release, or social media campaign, our goal is to DELIVER THE GREATEST POSITIVE CHANGE TO YOUR BUSINESS. WE CREATE COMPELLING STORIES AND BUILD CREATIVE CONTENT THAT DELIVER OUR CLIENTS’ BRANDS.
Successful company positioning means communicating a brand through a clear and recognizable profile, built by content that the market recognizes as valuable to their business.
Communication activities must offer a significant competitive advantage in the marketplace, and must be a real engine for the business, as .reputation per se does not help anyone. Therefore it is necessary to give visibility to the distinctive elements of the company that the market can perceives as valuable for the business. That’s why the two principal avenues of a successful communication project are persons, bearers of specific expertise and know-how and entrepreneurial skills, and the company values and habits as a system of resources, technologies, know-how, material assets, as well as success story built with customers.
As we have 30 years of uninterrupted relations with the IT press, we acknowledge that the world has changed. Once PR was a traditional, slow, expensive exercise, but here is a fresh approach:
- No overhead
- Only seniors
- Many media
- Almost no paper
- Highly strategic
- Focus on objectives
We will develop compelling content that supports implementation and strategy objectives:
- Company’s owned digital properties (Web, Facebook, Twitter, LinkedIn …)
- Contributed articles
- News content
- Customer case studies
- White papers
We will deliver coordinated press office activities for your firm, establishing your company and personal relationships with top IT journalists, editors, influencers. This will be performed with a proactive attitude and a personalized, measurable and media-specific approach.
Here below more info on this service (click on the image to enlarge it!)