If you need a name and/or a tagline/motto for your business as a result of a merger and acquisition, because you are starting up, for legal reasons or to give your company the opportunity to be a global player, you have come to the right place. If it’s a product or service name, a strap-line or a mission statement, you have found your partner for the project.
Our approach is a strong mix of creativity and rigor to develop a name born of your business which communicates your brand message succinctly and with great impact and does it to your preferred audience and in the right tone of voice:
- A name can be descriptive, evocative, symbolic, random, long or short, a complete invention, based on dictionary words. A name must be attractive, catchy, memorable, easy to pronounce and spell or not, available, global or local, inspiring, distinctive, engaging…
- Your brief, your story provides us with the inspiration, the parameters and constraints for our creative journey along different strategic routes. Using software tools, brainstorming, individual creative sessions, international and local input from our linguists and brand specialists, strategic selection and our partnership with our client lead to a rich name creation.
- From the onset, our client’s team becomes a part of our project team. It is this inclusive attitude and team effort, which enables us to deliver on brief and on expectations. Though intensive briefing sessions, creative workshops and the close involvement of the main branding stakeholders in the presentation working meetings, we enhance our creative process, support our client in their naming journey and bring the project to a successful outcome.
Here are some examples of naming/tagline projects (Italian language): https://www.primobonacina.com/naming/
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