Mobile applications, marketing analytics and CRM tools are the three most critical technologies marketers are planning to invest in during 2015. 71% of marketers believe mobile marketing is core to their business, and 68% have integrated mobile marketing into their overall marketing strategy. The survey results show that more integrated mobile marketing campaigns are, the higher level of selling effectiveness achieved. These and other findings are from the 2015 State of Marketing Report (free, opt-in) published by Salesforce.
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