One good way of generating leads is based on Customer Surveys. By sending out a brief and specific questionnaire, you will succeed in an unconventional way in extracting information from your audience, understand customer/market behaviors and trends, eventually generate leads and opportunities for sales visits.
Point actions for the activity:
- Identifying a starting list
- Brief on sales initiative and company objectives
- Building customer surveys via online tools
- Develop custom content and giveaways to stimulate higher response rates
- Sending out questionnaires
- Call customers to stimulate the non-responding ones
- Analyzing and collecting results: structured report with evidence of calls
- (optional) Blog and social activities to attract a wider audience
- (optional) Develop custom content and giveaways to stimulate higher response rates
Here below more information on this service (click on the image to enlarge it!)
