120-year old British lifestyle brand Barbour will be the first retail brand to test Twitter Collections in the UK on 17 August, it was announced today. Barbour will use the new feature, which enables brands to showcase a full range of products directly within Twitter, as a platform to launch its new Barbour for Land Rover Rugby range – a capsule collection that celebrates both Barbour and Land Rover’s special connection to the sport.
Twitter users will be able to see collection highlights from the Barbour for Land Rover Rugby Range on the platform, including campaign shots featuring former England Rugby Captain, Lawrence Dallaglio, before having the option to be taken directly to purchase these products on Barbour’s E-commerce site. Other features include individual product pages, product information and images.
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