[Channelnomics] Context: Germany sees sharpest drop as European PC channel declines in Q3. Italy down 11.9%

Germany was the continent’s worst-performing country as the European PC channel suffered a third-quarter decline.

Figures from market watcher Context reveal that sales of notebooks, desktops and workstations through distributors across western Europe fell 3.3 per cent year-on-year in Q3. In the corresponding period of 2014 sales rose a whopping 22.2 per cent, with the market boosted by customer migration away from Windows XP as well as the launch of cheap Windows with Bing laptop models.

The analyst attributed this year’s Q3 decline in part to the comparison with a very strong year-ago quarter, but also to continued efforts among distributors to reduce perilously high inventory levels of older stock.

With unit volumes falling 13.9 per cent annually in 2015’s third quarter, the region’s biggest market – Germany – was also its most sharply declining. Italy (down 11.9 per cent), Switzerland (down 11.2 per cent), and Sweden (down 10.5 per cent) all also saw double-digit reductions in unit sales through distribution. France endured a more modest rollback of 0.5 per cent.

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