[Avnet] VIDEO: How (and how not) to Sell to the CIO!

A lot has been written and said about the “secrets of selling to CIOs” but it’s often from the salesperson’s perspective. So I thought I’d share my own views on how (and how not) to sell to IT executives effectively.

Here are nine tips—five Do’s and four Dont’s—that can help anyone get, and keep, the attention of a busy IT executive.

[to continue, click HERE]

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