[Avnet] How VARs can Play in IoT in 2016

The top predictions for the IoT industry in 2015 have held mostly true, and as we look to expand on IoT opportunities in 2016 we need to better understand the low hanging fruit in IoT today.

In January ‘15 the major trends in the IoT industry were:

  • Solutions to manage the data generated by all the IoT sensors and M2M communications
  • Specific industries like Healthcare, Industrial and Manufacturing will dominate the IoT landscape
  • OEMs will have more data then ever on their customers; how they purchase and how they use their products. More data equals a better customer experience
  • Growth of scalable IoT Platform’s that can focus on specific industries
  • Flexible and scalable IoT Infrastructures to collect data from wide sensor sources

These trends played out in 2015 and will continue to expand as the industry matures.

The model of software delivery is changing and the industry is transforming from traditional on-premise server based software to software deployed over the Internet. This is in interplay with the emergence of new mobile technologies and access to combining new information with existing data.  This is a business environment where companies have to work in a distributed network of teams, partners and clients and continual changing end user needs and expectations.  All these forces are coming together and impacting traditional relationships between vendors, business users and the Channel. But one thing is for sure – the Channel remains as relevant as ever. The reason quite simply is, end users still want to be served through the Channel for vastly better customer service and VARs will continue playing their roles of trusted advisors.

In a recent Avnet Driving Solutions webinar I talked about the 5 unrealized IoT Opportunities for VARs.  These opportunities pretty much match the major trends the IoT industry faced back in January 2015:

  • Deploying flexible and scalable cloud based IoT Platform offerings
  • Deploying additional storage to store all the IoT Data
  • Deploying additional analytics services and applications to manage the data
  • Deploying a flexible and scalable mobile application for OEMs
  • Deploying additional security to secure edge-to-enterprise implementations.

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