The Mobile Health Market is expected to reach $26 billion by 2017. Got your attention? Now get ready for this, the growth in the mobile health market is only a small fraction of the growth that the healthcare market will experience in the upcoming years – mostly due to increased digitalization.
If the numbers above aren’t enough, here are some additional reasons why you and your customers should be paying close attention to Digital Health, which many define as empowering people to better track, manage, and improve their own and their family’s health, live better, more productive lives, and improve society.
According to the experts at Rock Health (a venture fund dedicated to digital health), 2015 was another banner year for VC funding in the Digital Health market space, with nearly $4.3 billion flowing into this dynamic area. This continued strength of funding over the last several years demonstrates the emphasis on using technology in healthcare to:
- Improve the value of care provided to consumers
- Increase the patient’s role in their own health
- Help to bring the caregiver closer to the patient
A few ways healthcare has been working toward improving the goals listed above, has been the introduction of, and increase in all things mobile and digital. For example, more than 51% of the 2015 investments went to categories including consumer engagement, wearables and biosensing, personal health tools, telemedicine and care coordination. This list also includes payer administration for the first time, with nearly a quarter of a billion dollars flowing into new opportunities.
Each of these categories requires access to 3rd platform technologies in order to support a safe and secure digital healthcare experience. This is where you come in. Here’s where this quickly emerging world of digital healthcare can open doors and new opportunities:
1.) Healthcare Consumer Engagement – 2015 Investment: $613 million
What it is: A market for the tools consumers purchase healthcare related products (B2B and B2C).
Opportunities: This could likely be an excellent place for a secure cloud based offering.
2.) Wearables and Biosensing – 2015 Investment: $489 million
What it is: The healthcare market today is full of devices that capture biometric data – but where does all this data go?
Opportunities: The use of IoT infrastructure, the capturing and storage of information and its analysis allow caregivers to better understand their patients and the communities they serve
3.) Personal Health Tools – 2015 Investment: $407 million –
What is it: The applications that will allow caregivers to “customize” the delivery of medicine to the specific individual based upon their genetic profile.
Opportunities: This area requires large amounts of data, being securely managed, and the analytics to understand patient’s needs.
4.) Telemedicine – 2015 Investment: $234 million
What it is: With care delivery methods continuing to evolve, the demand and technology are merging. The patient and the doctor don’t always have to be in the same room and the mobility of an aging population will have an impact on this category.
Opportunities: Secure network communications, safety of patient information, effective data management will all be critical infrastructure requirements.
5.) Care coordination – 2015 Investment: $208 million
What is it: The new model for care delivery also encourages the collaboration of care delivery across multiple disciplines. As this model evolves it is expected to bring more effective care delivery to patients as they have access to experts in critical areas.
Opportunities: Again secure network communications, patient information safety and effective data management are key infrastructure
6.) Payer Administration – 2015 Investment: $252 million
What is it: As this new care delivery model evolves it also is creating new opportunities for payers, and more effective payer administration.
Opportunities: Portal development, secure cloud offerings, and effective storage management all represent excellent opportunities.
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