[Avnet] 3 Ways Channels Can Take Advantage of the Hybrid Cloud Market

It’s no surprise that today’s enterprise IT manager is making their journey to the cloud and hybrid IT a high priority, board room discussion. But where are you in this journey? What’s the right path for you and your business? A recent Tech Target whitepaper, has outlined a few ways you can get started in your journey as a solution provider to best help your customers in their adoption of the Hybrid cloud. Below, you’ll find more information on the opportunity and market size and learn how you can take advantage of the growing market.

Opportunity and Market Size

In the fast-growing and opportunity-rich market for cloud computing, many value-added resellers (VARs) and solution providers are reaping the benefits from meeting customers’ needs with hybrid cloud solutions. This segment is both large and fast-growing: Research firm TechNavio projects the global hybrid cloud market will exceed $79 billion by 2018, with a compound annual growth rate of more than 30.1%

Hybrid cloud computing holds several important advantages—both actual and perceived—over public cloud and private cloud architectures deployed independently. Public cloud, while seen as an easy and affordable way for organizations to move to the cloud, is perceived to be more susceptible to security breaches and privacy concerns.

Private cloud, although considered to offer more robust defenses against security problems, can be more expensive to implement and manage, especially for organizations with IT staff constraints. Hybrid cloud combines the best of public and private cloud in several ways. The most significant advantage of hybrid cloud computing is the enhanced flexibility it gives organizations to use affordable public clouds for Tier 2 applications and workloads, while also using a private cloud for more strategic applications and more demanding workloads. Hybrid cloud also is considered a reflection of how most organizations’ IT architectures actually are set up, combining on-premises infrastructure with collocated or fully outsourced infrastructure.

“The thing to keep in mind about hybrid cloud computing is that most organizations rely upon a mix of internal and external IT resources, including a mix of different types of cloud services,” according to Jeff Kaplan, managing director of THINKstrategies, a consulting organization that specializes in cloud computing. “The business world itself is a hybrid place, and hybrid cloud environments are going to be very likely for 99% of organizations that want to take advantage of what the cloud can offer.”

In short, hybrid cloud computing gives organizations the flexibility to run their IT workloads in the manner that is most appropriate for their budgets, staff resources, business stakeholders’ demands, performance requirements, availability needs and long-term growth plans.

For VARs and other solution providers, there are numerous ways to participate in the hybrid cloud market:

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