[Reportgarden] INFOGRAPHIC: Long Tail Vs Short Tail Keywords (Google AdWords)

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On this subject, here is an article about AdWords keywords. It’s the age of social interaction, and people are sick of seeing generic ad after generic ad. If you can be the advertiser who understands your audience using search query analysis, if you can cater t their individual needs with relevant ads and landing pages, if you can be the one who makes a mark in your industry, customers will reward you with their wallet. It’s your opportunity to stand out from the competition. So take it.

The searches done per month for a generic (short-tail) keyword (like “AdWords reports”) would be much greater than that of a long tail keyword (like “google AdWords reporting tool for clients”). But, long-tail keywords are more specific in their requirements, so you can write a more targeted and relevant ad to encourage the searcher to click. So, what type of keyword to use in what kind of situation? Here’s an infographic to help you deci2de.

Search engines aren’t the only source of targeted visitors, but effectively targeting long tail keywords in your content can greatly increase your monthly search visitors.

Here, we came up with a detailed analysis of Long tail keywords and Short tail keywords with respect to 8 ROI metrics like Impressions, Click Through Rate, Cost Per Click, Average Position, Cost Per Acquisition, Conversion Rate, Return On Investment on Content and Page Rankings. Dive in.

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. Keyword intent is one of the most crucial aspects of paid search. Without a keen understanding of the intent behind visitors’ searches, even the most well-funded PPC campaign will almost certainly fail. Here are the best keyword research tools to begin a well-rounded keyword foundation for SEO.

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