On this matter, here is an article about mobile responsive design: In short, you (the digital publisher, developer, and designer) should care because you want the visitors to your website to have the best experience possible, without forcing them to adapt themselves.
When a website is responsive, the layout and/or content responds (or, adapts) based on the size of the screen it’s presented on.
A responsive website automatically changes to fit the device you’re reading it on.
Typically, there have been four general screen sizes that responsive design has been aimed at: the widescreen desktop monitor, the smaller desktop (or laptop), the tablet, and the mobile phone.
As you can see in the examples, as the screen gets smaller, the content shifts and changes to the best display for each screen …
Why should I care about mobile responsive design?
In short, you (the digital publisher, developer, and designer) should care because you want the visitors to your website to have the best experience possible, without forcing them to adapt themselves.
There are essentially two ways you can give your audience a good experience utilizing responsive design:
1. Optimize the layout of your content.
If a reader is browsing your site from a mobile phone, they generally don’t have a lot of screen real estate to work with. Phones today will typically zoom out automatically, so that the entire website can be seen onscreen. This can be good, as it gives the reader access to the entire sight, but it can also be frustrating when trying to find information that is located in a tiny part of the upper right of the screen. If you could move some things around, make some things bigger, and not have as many columns, you’ll give your mobile reader a much better experience.
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